The risk, danger, and often tragic results of drowsy driving are alarming. Drowsy driving is the dangerous combination of driving and sleepiness or fatigue.
In a world where the competition regularly claims to be #1, it’s difficult to differentiate and build your own identity. Difficult, but not impossible. Look at big brands like Pepsi, KFC and Zara. They have built their brand identities to command a large share of the market. Effective differentiation is one of the main challenges small businesses face, as they are forced to compete against big companies.
Let’s look at seven ways to help your business stand out from the crowd.