A word loaded with positive thinking and the illusion of bliss and wealth. The illusion that you simply think up an idea, package your product, sell it and then wait beside the ATM for the torrent of cash to land in your bank.
What will happen if you think that entrepreneurship is an easy career?
You know, just work at your leisure tinkering around with your passion. You’re wrong if you think that entrepreneurship works like that. The painful truth is, building your business is more complex, tedious and time consuming than your normal day job.
Successful entrepreneurs, knowing that they are their own bosses, wake up early every morning and show up every day for long hours to think, create and invent for their customers.
It’s not easy. They have to grind, compete in the marketplace and get their products in front of their prospects. They have to snatch some of their competitors’ customers and they have to promote their brand to the world. They struggle to find even more hours to achieve these goals — or fail woefully in the business arena.
Running a business is more than just working for a few hours on weekends, making a few bucks and cozying on the sofa with your loved ones for the rest of the week. To build a business you need to be willing to sacrifice a lot, sometimes to the detriment of your life, for your customers.
Steve Jobs’ was a man full of passion, love and admiration for a product he named after his favorite fruit — Apple. He loved his product like a mother loves her child. He made many sacrifices for it because he realized that was the only way he could “put a dent in the universe.”