3. Be Honest About Your Products and Services.
Honesty is not just the best policy; it should be your main policy. Can’t deliver by a due date? Call and let your buyers know. One of your field reps messed up on a bid? Immediately have a tough conversation with your client. Lying to customers is like shooting yourself in the foot. If your customers catch you lying, they will lose faith in you and may even spread negative feedback about your business.
One common form of dishonesty in business is failing to share bad news.
In reality, the faster you share bad news, the more your customers will respect you. Just make sure you follow up with solutions as mentioned in #2 above.
4. Come Up With Something New.
Continue to reinvent your company by adopting emerging technologies and introducing new processes, products and solutions. For example, make use of social media and mobile apps as a growing number of buyers prefer to find and work with you through their phones. There have been many examples of people coming up with unique ideas that have made a lasting impression. All of these attention-grabbers help businesses stand out from the crowd; however, to be effective the underlying product or service must be at least up to par.
5. Embrace Corporate Social Responsibility.
While some may argue that a company’s main responsibility is to take care of its core stakeholders such as customers, employees and owners, experts believe that businesses should give back to society as well. Look at Microsoft. It has excellent CSR programs that not only help society but also keep the corporate giant in the news. CSR programs help businesses stay in customers’ minds, improve goodwill, and often bring in more revenue.
6. Start a Blog.
Most forward thinking companies are familiar with the benefits of blogging. If you’re tired of being overlooked online; if you’re seeking a fresh way to share ideas and have your voice heard, get involved with corporate blogging. You can write the content yourself and/or involve employees to regularly contribute. Many companies hire outside writers to provide content. Sometimes it’s good to have someone else handle certain tasks. Caution: Be sure to concentrate on high quality content in your blog. Purely promotional text will drive readers away, while insightful, entertaining and educational content will attract them.
7. Offer a Guarantee.
Can you guarantee next-day delivery? Are you confident enough in your product or service to stand behind it 100%? If so, guarantee it. Adding this type of assurance to your marketing message shows customers and prospects that you truly care about their satisfaction.
Here’s the only thing you need to remember: you must back up your guarantee if and when the time comes.
Standing out in a crowd of competitors is no easy task, and it’s getting more difficult all the time. Choose one or more of these tactics to create an advantage for your venture.